clean changes everything.

We all know the feeling a good clean can bring, that sense of satisfaction. This global campaign for 3M’s Scotch-Brite dramatizes how a little clean can have a big impact on our lives. Those small cleans might seem inconsequential, but they’re of big importance, because once they’re clean — that’s when life continues. From your environment to your mood — clean changes everything.

Art Director + Concept: Paul Rice. Created with Martin Krejčí at Venables, Bell & Partners with Cameron Hamlet as copywriter, and Gus Johnston as ECD.

 
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cleanly satisfying

Ever find those cleaning videos online oddly satisfying? So did we — so we made our own for Scotch Brite.

Art Direction: Paul Rice
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