ANYA HINDMARCH CHAOS & ORDER

Chaos & Order was created for Anya Hindmarch’s spring summer collection, Out of this World. This short filmic piece explores the notion that items from the collection can bring order to the often chaotic world of a person’s handbag. Chaos & Order was nominated for Best Fashion Film and Best Direction at the Berlin Fashion Film Awards.

Art Direction + Concept: Paul Rice. Created at Silent Studios with Nathan Prince as Creative Director. 

Behind the scenes.

All items in Chaos & Order — from items in the collection down to postage stamps — were filmed using this unique rigging which rotated the items and lights in different direction. This allowed us to create the illusion that all items were weightless and floating in space. 

out of this world

The creative campaign continued with Anya Hindmarch’s London Fashion Week debut – an ethereal aerial performance that Vogue described as ‘Cirque du Soleil for handbags’.

Art Direction + Design: Paul Rice. Created at Silent Studios with Nathan Prince as Creative Director. DoP & VFX: James Littlemore, Music Composition: Liam Paton