TRULY
Tequilacation
You’ve heard of a vacation, even the daycation — but as summer approaches it’s time for Truly to break you out of your 9-to-5 and take you on an all-new kind’ve ‘cation: a Tequilacation.
To debut Truly’s latest canned cocktail, we unveiled a whole new level of fun, whereby every day can be an out-of-office kind’ve vibe just by cracking open a Truly Tequila Soda.
*Cannot guarantee a waterslide will crash through your wall at your boring office job.
Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and AJ Warren + Brett Beaty as Creative Directors. Director: TUSK.
Barslide!
We kept the good times going and helped a parched party-goer crack into Tequilacation with a little magic slide of a Truly Tequila Soda…