TRULY

Tequilacation

You’ve heard of a vacation, even the daycation — but as summer approaches it’s time for Truly to break you out of your 9-to-5 and take you on an all-new kind’ve ‘cation: a Tequilacation.

To debut Truly’s latest canned cocktail, we unveiled a whole new level of fun, whereby every day can be an out-of-office kind’ve vibe just by cracking open a Truly Tequila Soda.

*Cannot guarantee a waterslide will crash through your wall at your boring office job.

Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and AJ Warren + Brett Beaty as Creative Directors. Director: TUSK.