Paul Rice
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Reebok — Pure Move

We worked with Reebok to utilize the star power of Gigi Hadid and Nathalie Emmanuel to help launch Reebok’s revolutionary Pure Move bra which features the ground breaking motion sense technology of shear-thickening fluid.

We captured this new product by putting Gigi, Nathalie and other talent through their paces.

Art Direction & Creative Lead: Paul Rice Copywriter & Creative Partner: Sarah Wagner Design Director: Andrew Johnson Post Production Generalist: Alexis Hazelwood Producer: Kimberly Lewis Agency: Venables Bell & Partners


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