Oculus — Paul Rice Creative

If…

Virtual Reality is cool. Yet, the people who make VR generally aren’t seen in the same way. The world is unfair.

We met with real developers and featured them in this opening video for the largest VR conference in the world — Oculus Connect 6 from Facebook.

On the world’s largest stage for virtual reality, we wanted to acknowledge the real developers which VR would be impossible without, by paying homage to that nagging question any curious and creative person is so familiar with – “what if?”

Art Director & Concept: Paul Rice. Created at Venables, Bell & Partners with Brian Mulligan, copywriter + concept. Director: Abteen Bagheri.

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If…

Chipotle

Propel